AWPRO Rentals
Company Website on Framer
User-centered design for a camera rental company website focused on getting leads and designed on framer.
Project Gallery
Visual highlights from the AWPRO Rentals project — design mockups, key screens, and deliverables.
The Problem
AWPRO Rentals needed a website that turned browsing filmmakers and production teams into qualified rental inquiries. Their previous experience didn't guide users toward booking, made equipment discovery cumbersome, and lacked the premium feel expected from a professional camera rental house in Dubai.
Our Process
- 1
Mapped the renter journey from equipment browse to quote request and identified friction points
- 2
Designed a lead-focused UI with clear CTAs, equipment categories, and trust-building social proof
- 3
Built and launched the site on Framer for rapid iteration and smooth animations
- 4
Optimized forms and contact flows to capture rental inquiries with minimal drop-off
The Result
- ✓Lead-focused website with clear paths from browse to inquiry
- ✓Premium visual design that reflects AWPRO's professional equipment catalogue
- ✓Mobile-optimized experience for on-set and on-location researchers
- ✓Framer-powered site the client can update without heavy development overhead
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